Why it wins
Rovo's strongest buying case is that it can ride existing Atlassian subscriptions instead of starting as another separate AI contract.
The quota model matters: the low upfront barrier is attractive, but teams need to watch indexed-object and credit limits as usage scales.
Rovo Dev makes Atlassian's AI story more credible for software teams, but it is still a separate developer-priced surface on top of the core bundle.