Why it wins
- Rovo's strongest buying case is that it can ride existing Atlassian subscriptions instead of starting as another separate AI contract.
- Allowance math matters: 100 Confluence Premium users plus 50 Jira Premium users create 10,500 Rovo credits per month and 37,500 indexed objects before any Teamwork Collection uplift.
- Rovo Dev makes Atlassian's AI story more credible for software teams, but it is still a separate $20/developer surface with 2,000 monthly Rovo Dev credits and default paid extra-usage headroom that admins should cap if budget predictability matters.