Why it wins
Copilot Pro at $10 per user per month is half the price of Cursor Pro, which changes the default for individuals who want solid coding help without an agent-first premium.
Copilot Pro+ at $39 gives heavy individual users a first-party power tier, but it reaches the same headline price as Copilot Enterprise without the governance layer.
Copilot Business at $19 per seat per month undercuts Cursor Teams by $21 per seat, creating a large spread for bigger engineering orgs.
GitHub's published $0.04 per additional premium request matters because Copilot economics no longer stop at the seat price once agent and premium-model use scales up.
Copilot Enterprise reaches $39 per user per month, but that higher price comes with deeper organizational context and control rather than a separate general assistant.