Why it wins
ChatGPT now has a clearer self-serve ladder from Free to Go to Plus, which lowers the jump from casual use to a paid general-purpose AI seat.
ChatGPT Pro at $200 creates a heavy-user tier for buyers who need much more research, agent, and GPT-5 pro headroom without moving into a team workspace.
Bundling connectors and Codex into the same workspace lowers the need to buy a separate chat seat plus coding seat for every mixed-role team member.
At $25 per user per month on annual billing, ChatGPT Business stays close enough to Claude Team pricing that workflow match and Codex-seat allocation matter more than a small headline seat delta.