Why it wins
If a team already buys Figma full seats, Figma Make often becomes the cheapest way to add serious prototype generation before buying another app-builder platform.
Once AI credit burn and additional purchases matter, Figma Make stops behaving like a free perk and starts behaving like a managed AI surface.
Figma Make pays back best when the output is meant to create product conviction or design handoff, not when it needs to become the long-term production home.