Sep 29, 2026·medium
Google AI consumer plans refresh prices and storage, with two Ultra tiers.
September 29 U.S. consumer check: Plus is $4.99/400 GB, Pro $19.99/5 TB, Ultra 5x $99.99/20 TB, and Ultra 20x $199.99/30 TB on monthly billing. These consumer bundles remain separate from Workspace team seats.
Compare the selected Ultra access level and storage instead of a single $249.99/5 TB assumption. Consumer subscriptions do not replace Workspace team governance. U.S. reference prices require regional checkout confirmation.
Open tool change historyAug 13, 2026·medium
Google Workspace's new-customer promotion lowers the first three months, not the long-term Gemini baseline.
Eligible new customers can receive three-month promotional pricing for Workspace Business Starter and Standard through October 7, 2026. The public post-promotion rate remains the appropriate run-rate for longer planning.
Use the incentive to reduce onboarding cost, but do not claim annual savings from the promotional rate. Compare the steady-state Workspace price with any separate assistant or Microsoft 365 base-plan-plus-Copilot alternative.
Open tool change historyApr 3, 2026·high
Google AI plans now span Plus, Pro, and Ultra around Gemini and NotebookLM
Google's current AI plans now clearly position Gemini and NotebookLM across Google AI Plus, Pro, and Ultra as well as Workspace, instead of leaving the consumer story centered mainly on Google AI Pro.
Gemini is no longer just a Workspace bundle story or a single Pro reference point. Buyers now have a wider Google-native ladder, which strengthens Gemini in both consumer and suite-anchored shortlist conversations.
Open tool change historyMar 27, 2026·medium
Gemini is bundled into Google AI Pro and Workspace Business tiers
Google's current offers put Gemini in Gmail, Docs, Meet, Search, NotebookLM, and the Gemini app through both consumer and Workspace subscriptions.
For Google-centric teams, Gemini is no longer a separate experiment. It can ride on existing Workspace budgeting, which changes the default answer for meeting-heavy and document-heavy teams.
Open tool change history